No. Blogging isn't just for bloggers. It's for all types of businesses, in all sectors. Even more so in textiles. There's a difference between a content marketing strategy aimed at customers and one aimed at candidates. Want to know why and how to run a company blog as a fashion employer? Let's get started!
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Yesterday, candidates and employers met through paper advertisements.
But those days are gone.
Today, candidates search for jobs on their phones, their attention spans are limited, as is the case for all content consumers.
Candidates now have requirements.
They want to come across a job offer that's easy to find, digestible, interactive and understandable.
This is our mission.
The mission of all recruiters: to make the offer as attractive as possible by making it easy to find, digestible, interactive and understandable.
Before even taking the step of applying for a job, candidates need to trust their future employer or client, through their network, reputation or even employer brand.
The company blog gives candidates material to compare the different brands and refine their choice later on.
That's why producing quality content is a time-saving, cost-effective way to attract the candidates who best match the brand you represent.
There's no doubt that inbound marketing strategies compete for the best talent.
But what I'm sure of is that brands that don't have one will find it very hard to attract top talent.
A company blog contains articles and other types of text and video content.
It's a great way to communicate with your candidates, especially if you're looking to build trust and credibility with them.
You can use it to share news, events, application launches or any other information about your fashion brand that might interest your leads.
In creative industries such as fashion, salary is not always the only lever for convincing talent to work for a brand.
Very often, the company's mission is one of the main pillars that can convince a talent.
Blogging allows you to show candidates what your corporate culture is like, while showcasing your employees.
That's why you'll find so many employee testimonials on company blogs.
Storytelling is what people remember.
If the content you produce is of high quality and of interest to your candidates, you increase your chances of attracting them.
All the while knowing that if the content is optimized, search engines like Google and Bing will highlight it and increase the organic reach of your content, and by definition create great brand promotion.
The more interesting the content, the more it will be shared.
Don't hesitate to ask your teams to share it with their personal networks for even greater reach.
You can use free tools like Google Trends to define trends and choose the right keywords.
They'll make it easier for you to rank in the top 3 of the queries you choose.
Many employers encourage their employees to produce content on social networks, sharing their experiences, opinions and positions.
In addition to social networks, a company blog is an opportunity to produce longer-form content if they are more comfortable with this type of content, and position yourself as an expert in your field.
They're investing in your brand culture, but also in their personal brand for their future career, whether it's with the brand you represent or another.
It's a win-win situation, isn't it?
A qualified audience is just as important for selling fashion products as it is for recruiting, it's just different.
It needs to be packed with qualified candidates, with different experience, expertise, seniority and specializations to enable a recruiter to be as efficient and versatile as possible.
Writing blog articles, tickets on Medium, posts on social networks all help to create it.
The art of blogging, because yes, it is an art, allows you to show candidates that you know your job and your industry inside out, a real social proof!
Producing content will help build your personal brand, as well as that of the brand you represent!
When I talk about producing content, I'm not talking about republishing content from other recruiters, sharing offers, or those produced by your collaborators, I'm talking about YOUR content that you've published on YOUR account.
A recruiter or talent acquisition manager who is active on social networks makes it easier for talent to get in touch - and that goes for many professions!
Just like daily readers, those who produce content on a regular basis have to take an interest and delve into a topic for hours, days and sometimes even weeks on end.
In doing so, you'll learn a lot, and not just about recruitment. Isn't that exciting?
It'll open a lot of doors, give you a lot of inspiration to maybe simplify your recruitment process, who knows?
Defining an objective is the basis of a successful recruitment blog. When choosing an objective, think about the top priority of your recruitment strategy.
Before you get started, think about the talent you want to attract to your brand.
You need to understand who your ideal candidate is, and what kind of opportunities they're looking for.
You also need to think about their career goals and why they would work for your textile label.
These are the elements on which you'll base your content creation.
When you're ready, it's time to set up an editorial calendar.
It must determine the types of content to be created, their frequency of publication and who will be responsible for developing the content.
There are different formats, and you can even incorporate video!
A website focuses more on static pages.
Static pages are content pages that do not change frequently.
A corporate blog offers more dynamic content. Blog posts, or articles, are published regularly and are often updated and optimized for organic search.
A corporate blog is a powerful tool for your company. It allows you to promote your corporate culture, which is unlikely to disappear over time.
You can also use this medium to answer questions from candidates looking to discover your brand, or share information on current market trends!
All you need to set up your blog is a computer, a stable connection and a simple website.
That'll be all for me today!
Crafting Connections, Empowering Creativity.
