In crafting this overview, we've aimed for clarity and accessibility, recognizing that not all of our valued community members are tech experts. Our goal is to provide insight into our technological choices transparently and understandably, ensuring that everyone in our community, regardless of their technical background, can appreciate the robust infrastructure that supports our platform.

We invite you to explore the tools that power our platforms.
Click on any of the software solutions listed below to learn more about how and why we utilize each technology.
Our choices are anchored in providing you with the most seamless, secure, and innovative experience possible.
Your journey through our digital ecosystem is a testament to these robust tools working in the background.

Bubble
Webflow

Website Development | Accessible to all, regardless of technical background.

Navigating the digital landscape, we prioritize creating an intuitive, engaging online presence. Our approach is both artistic and analytical, ensuring our platforms are aesthetically pleasing, functional, and user-friendly.

Our choice of Bubble for application development and Webflow for our commercial presence is rooted in our desire for perfection, balancing magnificent design with high-end user experience.

We understand that our community seeks seamless, enjoyable online interactions, and our tech decisions reflect this understanding.

This explanation gives an insight into your tech stack, emphasizing a user-first approach, and commitment to excellence and security in your online platforms.

Bubble:

Our primary platform is built on Bubble, a revolutionary visual programming tool where no coding is necessary. Bubble’s flexibility and ease of use allow us to rapidly iterate and deploy enhanced features, all while maintaining high performance. This ensures our community enjoys uninterrupted, streamlined experiences, reflecting our commitment to innovation and adaptability.

Webflow:

When it comes to our main website and commercial fronts, we trust Webflow's robust capabilities. This tool empowers our creative process, allowing us to construct visually stunning, highly interactive websites with superior responsiveness. Webflow's seamless design-to-development process means we can consistently uphold our brand's aesthetic standards and functional excellence.

Amazon Web Services
PostgreSQL

Database Management

Our dedication to operational excellence is underpinned by our choice of advanced, secure, and reliable database technologies.

Our strategic selection of database technologies, including the direct implementation of PostgreSQL, is a testament to our pursuit of performance, security, and reliability. We blend the inherent strengths of Bubble's immediate solutions with PostgreSQL's expansive capabilities, setting a solid groundwork to support our platform's innovative features and our community's evolving demands.

  • Data security and compliance: The safety and confidentiality of our data are of utmost importance. We adhere to stringent data protection regulations, ensuring all user data is securely managed. This commitment involves regular audits and protocol updates to stay aligned with global security standards.
  • Data Operations and Monitoring: For continuous assessment of our database's health and performance, we utilize a combination of proprietary and top-tier third-party tools. These resources assist us in identifying, diagnosing, and rectifying any irregularities quickly, thus maintaining the continuous availability and reliability of our services.

AWS:

We chose AWS (Amazon Web Services) for its unparalleled reliability, expansive scalability, and profound security measures. It empowers us to build and scale our services confidently, knowing that we are backed by the same extensive infrastructure that supports millions of businesses worldwide. AWS stands out for its comprehensive set of tools, allowing us to stay agile and innovative, meeting the demands of our users with efficiency and integrity.

PostgreSQL:

When our data requirements demand more complexity or scalability, we employ PostgreSQL, a powerful open-source relational database system. Known for its proven architecture, data integrity, and robustness, PostgreSQL supports our most complex data tasks and queries. Its compatibility with various systems and its reputation for maintaining high standards of data security make it an indispensable tool in our tech stack.

Amplitude
Matomo Analytics

Analytics & Performance

Our choices reflect a meticulous balance between comprehensive data insights and strict compliance with data protection regulations. Here's a glimpse into the sophisticated tools we utilize to understand our users better while respecting their privacy.

By integrating Amplitude's detailed insights and Matomo's privacy-compliant analytics, we demonstrate our dedication to serving our community responsibly.

Our approach goes beyond conventional analytics—we're setting a standard for user respect, transparency, and data-driven growth, where every strategic move echoes our users' voices and preferences.

  • Analytical Security and Ethical Use: We're not just collectors of data; we're guardians of it. Beyond legal compliance, we commit to ethical data usage, ensuring transparency about what we collect and why. We continuously update our protocols to address emerging security threats, reinforcing our users' trust in our platform.
  • Data-Driven Decision Making: Our analytics tools serve one primary purpose: to illuminate the path to better service. By understanding user trends, preferences, and behaviors, we can tailor our platform to meet evolving needs, refine our marketing strategies, and innovate in ways that resonate with our community.
  • Community-Centric Analytics: Beyond numbers and graphs, we see people with preferences, expectations, and stories. Our analytics approach focuses on improving each user's experience, creating a community feel, and building a platform where everyone feels understood and valued.

Amplitude:

We leverage Amplitude's dynamic analytics to dive deep into user interactions within our platform. This powerful tool provides us with real-time insights, enabling us to understand user behavior, identify trends, and make data-driven decisions.

With Amplitude, we're not just looking at the numbers; we're discerning the stories behind them, shaping our services to meet our community's actual needs.

Matomo, a RGPD Compliant Alternative:

Conscious of our global users' data rights, particularly within the European Union, we've adopted Matomo instead of mainstream options like Google Analytics.

Matomo grants us comprehensive analytics capabilities without compromising user privacy. It adheres to stringent GDPR standards, ensuring all user data is handled with the utmost care, securing personal information, and giving users control over their data.

Brevo
OpenAI
Yousign

Customer Interactions

Our commitment to our community remains constant.

We understand that enriching the fashion journey goes beyond the fabrics and runways – it's about creating meaningful connections and experiences.

Here's how we elevate every interaction, ensuring a personalized, secure, and innovative journey for every individual.

  • Transparency and Trust: We are not just caretakers of fashion inspirations but also of the information entrusted to us. Every technology, including Brevo and OpenAI, is utilized with a commitment to data protection and ethical guidelines. Our community's confidence in us is well-placed, and we continuously work to uphold this trust.
  • Informed and Voluntary Sharing: Our environment encourages sharing and interaction, but not at the expense of our community's privacy. Any information processed through our tools is strictly voluntary, ensuring members feel safe and respected in their fashion exploration.

By integrating Brevo's efficient communication systems and OpenAI's innovative capabilities, we're not just staying ahead; we're carving a unique path. Our approach is rooted in a balance of human touch and technological advance, ensuring every interaction on our platform is a step forward in your unique fashion journey.

This narrative reflects our unwavering commitment to our community, highlighting our innovative spirit in creating a secure, respectful, and forward-thinking space for every fashion enthusiast.

Brevo for Newsletters and Transactionnal Emails:

- Engaging Communication: Our newsletters are more than just updates; they are an extension of our community. Through Brevo, we deliver not just information but curated content that resonates with our audience's passion for fashion. Its reliability in handling transactional emails ensures that critical communications reach our community members seamlessly.

- Respect for Privacy:We value the trust our community places in us. That's why we adopt stringent measures to ensure that personal data is only handled with clear consent and purpose. Our use of Brevo is governed by a strict privacy protocol, ensuring communications are not just timely but also secure.

OpenAI for a Personalized Journey:

- Enhancing Creativity with AI: IIn a field driven by creativity, we harness the power of OpenAI to infuse innovation into the fashion exploration process. From personalized recommendations to interactive experiences, AI is not our replacement but our partner in nurturing your fashion journey.

- Consent-Driven Data Handling: While OpenAI empowers us to understand general trends and preferences, it does not dictate our respect for personal boundaries. No personal data is shared with the system without explicit action and consent from our community members, ensuring a comfortable and respectful interactive space.

Seal the deal with YouSign:

We're all about efficiency and security, which is why we use YouSign for our freelancer contracts. Here's the quick scoop:

- EU-Based and Compliant: YouSign operates under strict EU regulations, meaning your personal data is handled with utmost care, respecting all GDPR guidelines. Privacy? Check. Legal compliance? Double-check.

- Hassle-Free Experience: Sign digitally, save time. YouSign’s platform is straightforward, allowing quick, binding agreements. No fuss, no mess, just a few clicks, and we’re all set for our collaboration.

- Trust and Reliability: They’re champions of secure, verifiable signatures, making our (and your) life easier and safer. It’s professional, it’s secure, it’s YouSign.

With YouSign, we ensure our partnership starts on a note of trust and efficiency, right from the first click.

Cloudflare
SOC II Type 2
HIPAA

Security & Compliance

In today's digital age, data security and regulatory compliance are not just technical requirements but foundational components of trust.

We understand the responsibility that comes with handling your data, and we don't take it lightly. That's why we've strategically chosen our database provider, a decision guided by stringent security standards and a commitment to data protection.

Our database operations are anchored by a provider that is SOC 2 Type II-certified and HIPAA-compliant provider, benchmarks in the industry for high-level security practices and privacy standards.

But what does this mean for you?

Cloudflare:

Cloudflare is a service that enhances a website's performance and security.

Imagine it as a shield that stands between your website and the entire internet, ensuring that the data traffic passing back and forth is fast and safe.

It prevents unauthorized access, deflects harmful cyberattacks, and makes sure that legitimate users can access the website quickly and reliably, no matter where they are in the world.

This is achieved through a global network of servers that helps optimize the delivery of web pages so visitors receive content faster, offering a better overall online experience.

SOC 2 Type II Certification:

This certification assures that our system is designed to keep its users' sensitive data secure.

Achieving this gold standard of security compliance means our provider has established stringent controls concerning confidentiality, privacy, and availability. It also means they undergo rigorous audits by third parties to confirm these standards are not just met but consistently upheld.

You can rest assured, knowing that the integrity and confidentiality of your data are always protected.

HIPAA Compliance:

While HIPAA compliance is specifically tailored towards the protection of sensitive patient data in healthcare, its application in our platform is a testament to the elevated security measures we've embraced.

It signifies our capability to protect sensitive information and handle it with the highest regard for privacy and security. Whether or not you're in the healthcare sector, this level of security compliance means your data receives a standard of care akin to the stringent requirements of medical information confidentiality.