Collaborate with the right fashion photographer for your project

Considered as the Holy Grail for many fashion photographers, because it allows to highlight a profile very quickly, and allows to express all one's creativity contrary to the others more restricted.
The method is clearly based on scenario and creation.
The photograph must be able to tell a story in a few seconds.
One or more brands can be worn by the chosen model.
The model must clearly play a role and get under the skin of the character associated with it.
Make-up and hairstyle are also very important "details" and can be emphasized more than other techniques.

It is one of the most widely used techniques because of its simplicity of set-up and execution.
As the name implies, all the photos represented by this method are visuals for commercial use in a studio, very often focused on neutral backgrounds.
They can be promoted on the brand's website. The lighting is often the most complicated to manage, as there is no natural lighting, so it is necessary to be able to obtain the most natural light possible, while exposing the most important details of the model without modifying the original colour.

It is a less scripted, more authentic and natural method.
The idea is to capture a present moment, an emotion that is closer to reality.
The concept has been democratized when taking pictures of people around Fashion Weeks who are not necessarily models.
As a general rule, very little is altered on the finished shots to keep the authenticity.