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Enter the era of digital fashion

A new way of producing, creating and designing

Create differently

What is digital fashion?

  • Creativity highlighted
  • No natural, artificial and/or synthetic materials are required
  • The designs are based on 3D modelling of a real product that can be produced for real
  • New ways of communicate & create

Web 3.0 & Fashion: a complex but necessary environment?

What if the advent of Web 3.0 was the new perspective for an industry in perpetual search of novelty?
What if this new universe was the answer to creating a different community to gather around your brand, more unifying, inclusive, while bringing an exclusivity that is difficult to reproduce on this scale.
Create digital fashion products

Some figures to represent the NFTmarket

2021

< $44.2 Milliards au travers de NFTs marketplaces d’après le rapport réalisé parfin 2021.

$6M

Sales generated by Dolce & Gabbana's Collezione Genesi, based on a phygital model (physical + digital).

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17%

This is the percentage of brands in the Vogue Business Index that have already worked with NFTs.

3 emblematic brands for different uses

AURA - LVMH

A consortium was born from the union between LVMH, Prada, Cartier and OTB Group (Maison Margiela, Marni, Dsquared2 , Koché and Just Cavalli) creating Aura.
The system is based on 3 main axes : certification (product authentication), strengthening the connection between brands and their consumers, and security (information circularity, data ownership and confidentiality.

Gucci & 10KTF

The virtual shop 10KTF has collaborated with the Italian house.
The concept is simple: 5,000 of the most loyal members of the 10KTF or Gucci Vault Discord communities had the opportunity to personalise their NFT.
To participate, all they had to do was owning an NFT avatar from a project compatible with the 10KTF shop.
When confirming the pass, the member had to choose between 2 different styles imagined by the Artistic Director of the Italian luxury house.

Burberry

The British luxury brand took part in gaming via Blankos Block Party, a multiplayer game where each Blanko representing an avatar has its own unique value depending on its skills among others.
Burberry designed a Blanko named Sharky B.

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Who must be concerned by the creation of these new
digital products

Designers

Ready-to-wear

Luxury

What digital fashion can do for your brand

  • A new and even stronger way to unite a community around your vision and brand values
  • To create a highly customisable, high value-added product with unwavering exclusivity
  • To participate in the democratisation of new creative and production methods in an industry in constant innovation

Facilitating access to the creation of 3D NFTs

1.

Access to a private community of certified freelancers

2.

Be among the first companies to use this growing technology

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3.

Simplifying the accessibility of expert profiles in an emerging technology

Over time, more and more digital and physical brands will become part of this new ecosystem.
However, everyone interprets it in their own way, in favour of their brand values or philosophy.

Will you be part of it?

The versatility of using digital products

The analysis of the different objectives of your competitors has never been more important, some will focus on pre-launching a product, working around the sustainability of a community, or selling digital products.
The most important thing is not to distort your identity, whatever the nature of the products you sell.
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Digital fashion insertion is booming and brings so much complementarity to physical fashion, why not take the plunge?

Crafting Connections, Empowering Creativity.

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