It's far from easy to find the right candidates for your fashion brand. What even is a good candidate? Once they're found, the hard part is keeping them awake to the possibility of working on your teams. Very few employers keep their candidates informed of the process, so they don't know whether their application is being considered or has been rejected. This guide has been created to boost your talent conversion process, but also to save you as much time as possible, ready?
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To ensure that the brand you represent attracts the best talent, you'll need to nurture the relationship you've created with them.
It's your responsibility to show candidates that you're still interested in their profile, skills and knowledge.
Teams are a company's greatest asset.
That's why this war for talent is one you can't afford to lose.
All brands and fashion houses try to attract top talent in their own way, whether through employer branding, inbound campaigns, social networking or even reputation.
Think of your talent nurturing strategy as the one you use to attract and retain customers.
It's how you communicate with them, on what timing, what types of information, etc.
The main idea is to maintain this communication with your pool of candidates, with the aim of making their ad search more intuitive, simple and effective.
Social networks play an essential role in how candidates perceive your brand.
Everything you publish on your brand pages reflects your employer branding.
A positive corporate culture reflects a reliable brand and sends a positive message to candidates.
Candidates who are satisfied with the communication during the recruitment process will be able to share it with their close circle, bringing you talent who are genuinely interested and already know your brand!
Do you want to ensure that your candidates perform well in their jobs and adhere to your brand's values and vision?
This is where talent nurturing comes in.
By giving candidates an insight into the culture and working environment, you can easily familiarize them with what a day at your premises is like.
Social networks are an effective way of showcasing your culture, it's true, but they're not the only medium.
Email campaigns, videos and inbound campaigns are also communication tools.
Talent nurturing is a crucial step in improving the overall candidate experience.
When well planned, these programs offer a high degree of personalization, which appeals to candidates.
The latest technologies available offer features dedicated to talent nurturing strategy and candidate experience that help you identify, target and engage candidates at different stages of their career.
These products also offer analytics and dashboard tools to help you measure and optimize engagement.
A recruiter's worst nightmare.
Last-minute reworking of the offer by a candidate.
Recruiters have a hard time finding replacements when candidates decline an offer at the last minute.
This increases recruitment time and costs.
And it's frustrating.
Even if it's possible for a candidate to decline your offer in favor of a better opportunity, it's often the lack of communication and status updates that is at the root of this rejection.
Now that you understand the importance of maintaining this privileged relationship with your candidates, you need to ask yourself how you can put a strategy in place, or how you can improve the existing one.
Whether it's a friendship, a business relationship or a love affair, building one means making a long-term commitment, and that requires compromise and time, lots of time.
When communicating with your candidates, avoid ready-made, generic phrases that could have been written by an AI or a robot. Instead, add shapes, context, details and, above all, personalization!
You can use different methods, such as segmenting your e-mail lists to create sequences for a specific audience instead of sending the same sequence to all types of profiles.
In doing so, you'll have to create a sequence that suits everyone, and therefore, by definition, no one - and that's the crux of the problem.
Crafting Connections, Empowering Creativity.
